When we hear about “wishlist”, we think about a simple button that lets us save the product we are interested in in the e-commerce we are visiting, before a coming purchase. However, the wishlist is something more.
Today the wishlist is a powerful marketing tool. Giving the opportunity to track users’ interests is useful, but it’s only the tip of the iceberg.
What can really make the difference in conversions and amount of sales is without a doubt the freedom to share your own wishlist, even on social networks, increasing indirect sales: can you imagine the sales volume you can generate during holidays or birthdays, when relatives and friends will be looking for the wishlist of your clients to buy a gift? Moreover, you can send the wishlist to the administrator of the site to ask for a custom estimate on the concerned products.